My Projects

Many copywriting briefs come with non-disclosure agreements.
From time to time, though, my clients are happy for me to showcase my work online.
Here’s a snapshot.

Repositioning for Gordale Garden and Home Centre

Retail Copywriting

Retail copywriting is much easier with a creative copywriter who can find the right words to sell your products.

Nestled in 15 acres of beautiful grounds, this award-winning destination garden and home store in Cheshire is a paradise for gardeners, yet it’s so much more than just a garden centre.

Local marketing agency, Propeller Brandcom, hired me to help with the new positioning of Gordale

I wrote the strapline: ‘What a lovely idea,’ followed by new website copy, direct mail and a lovely script for a TV ad, which aired on Sky TV during hit TV shows like Game of Thrones.