Friday, 26 October 2012 09:29

Quality content - keeping your brand in great shape

To keep your brand in great shape and attract a decent following, hire a professional copywriter to write your content.

Make no mistake, there is content and there is quality content, and professional copywriters can help ensure only the latter is featured on your site.

If you are considering hiring a non-professional to write your content for a nominal fee, good luck to you. Chances are your brand will become out of shape fast, attracting few, if any, followers.

Quality and style

In the evolving world of content marketing, a brand's power to engage is what makes it successful. By cramming your site with poorly written, ill-conceived content in an attempt to get higher Google rankings, you could literally be shooting yourself in the foot.

In content marketing, quality, not quantity, counts. If your audience is not engaging with your content because there is nothing of value to engage with, chances are they will leave your site behind – and so will Google.

Whilst the world of marketing is constantly evolving, there is one aspect that will never change: good writing will always be good writing and bad writing will always be bad writing.

In traditional marketing, the world's best advertising agencies employ the world's best talent to write for the world's best brands for a reason. Advertising agencies know only too well that the best writing and ideas market themselves, spreading like wildfire and generating word of mouth. Content marketing is no different. In fact, by the very nature of social media, the spreading is even more immediate.

Audiences desire it, Google loves it

Audiences have a strong desire for quality content. They invest time and energy in seeking it out and sharing it, which is precisely why Google ranks quality content highly in search results. The general rule of thumb is this: never write for Google, write for audiences.

The more adept you become at enhancing your site with clear, concise, captivating content that is relevant to your product and service, the bigger the following, buyers and repeat buyers, you will attract.

By hiring a professional copywriter to write your content, you will be going a long way towards ensuring your brand and your business stay in great shape - now and in the future.

To see how this particular copywriter is helping a London-based fashion brand stay in great shape, please click here.

I've known Vicki for over 10 years. She is an extremely talented and adaptable writer. She’s always been a pleasure to deal with, and I'd have no hesitation in recommending her to anyone.

Phil Cookson, Director, Creative Resource