It strikes from nowhere

Brief: Press campaign  

Client: Institute of Advanced Motorists Agency: t.three, Manchester

The IAM (Institute of Advanced Motorists) is the UK’s leading road safety charity. This striking press campaign gave the organisation a highly visible presence, which was good for the IAM, good for drivers and riders and, indeed, good for all road users. It also achieved a prestigious Shot Up North Award.


Click here to see the full campaign.

I've known Vicki for over 10 years. She is an extremely talented and adaptable writer. She’s always been a pleasure to deal with, and I'd have no hesitation in recommending her to anyone.

Phil Cookson, Director, Creative Resource