Press advertisement for Unilever
Consumer Goods Copywriting
Unilever is a British-Dutch consumer goods company headquartered in London and Rotterdam. As one of the world’s oldest multi-national companies, Unilever’s products are available in 190 countries.
This was my first-ever ad at Lowe Worldwide in Dubai as a fledgling copywriter. The challenge was to sell Carefree panty liners to women in Saudi Arabia in a sensitive way without using photographs of women in the ad.