My Projects

Many copywriting briefs come with non-disclosure agreements.
From time to time, though, my clients are happy for me to showcase my work online.
Here’s a snapshot.

Press advertisement for Unilever

Consumer Goods Copywriting

Unilever is a British-Dutch consumer goods company headquartered in London and Rotterdam. As one of the world’s oldest multi-national companies, Unilever’s products are available in 190 countries.

This was my first-ever ad at Lowe Worldwide in Dubai as a fledgling copywriter. The challenge was to sell Carefree panty liners to women in Saudi Arabia in a sensitive way without using photographs of women in the ad.