Is what you are saying clear? Is it consistent? Or does it have a cacophony of voices because different people from your organisation have written the text?
If your communications are crying out for one strong voice that can press all the right buttons in all the right places, you could benefit from a tone of voice consultation.
What is a tone of voice consultation?
Basically, it is hiring a professional copywriter to assess, develop and reinforce a strong identity for your organisation through a distinctive writing style – a distinctive voice.
Think of your organisation as having as personality. Perhaps it is professional, formal and intelligent, or maybe it is quirky, casual and friendly. These traits are your brand personality and they should shine through everything you say, captivating your target audience.
Look at my direct mail piece for Bank of Scotland Corporate and then my radio ad for Baby Shop. They are polar opposites when it comes to brand personality and tone of voice, yet both engaged and resonated deeply with their target audience, achieving powerful results.
Clear, consistent, captivating
Allow me to speak for you. Invest in a tone of voice consultation.
As an experienced brand personality and tone of voice copywriter, I can help develop a single, strong voice for your organisation: One that makes you uniquely you; one that is clear, consistent and captivating; one that:
- Reflects your organisation and brand in every way
- Differentiates you from your competitors
- Is deeply in tune with your audience
- Can be used effectively across all mediums
To book a tone of voice consultation or to find out more, please get in touch.