Along with the ongoing health and humanitarian crisis, the coronavirus pandemic continues to be an exceptionally difficult time for business owners.
Organisations large and small are facing increasing uncertainty, the disintegration of customer demand, missing supply chains, regulatory modifications and more. Many have had to lay-off or furlough staff, while others have had to shut up shop completely. If that weren’t bad enough, experts say we are now facing one of the worst recessions in modern history.
Get ready to bounce back
If you are already making strategic decisions to ensure your business can emerge as a market-leader after the crisis, you may need some help with your messaging.
Many of my clients have already innovated during the lockdown and adjusted how they communicate with their audiences. Some have transitioned to a stronger digital platform. Others have incorporated an eco-friendly and socially conscious theme into their positioning.
From creating inspiring online fundraising campaigns and resurrecting their e-marketing and blogging activity to messaging about helping their communities through the crisis, they continue to take steps to ensure they can survive and thrive in the post-pandemic world.
Consider your position
Re-thinking your market position is a positive step to help your business hit the ground running after COVID-19.
Consider who you are in your market and what role you now play. Study how your competitors are dealing with the crisis. Think about how you can regain lost ground or transform the way you do business. How about your company culture – does that need to change in the post-pandemic world?
Talk to a copywriter
Although the coronavirus crisis has taken its toll on businesses and the worst is yet to come, the future can still be bright. But organisations must act today if they are to truly bounce back.
If you would like to talk to me about how I can help you with your messaging for the post-pandemic recovery, please reach out.