If you are searching for a freelance copywriter in today’s online jungle and feeling a little lost, here are some pointers to help you find your way.

Inspired by Robert W Bly’s The Copywriter’s Handbook, this brief seven-step guide should lead you out of the wilderness to the right writer who will ensure that your all-important message is anything but lost.

Website

Is the website well-written and engaging? Does it make you want to find out more about the copywriter and their work? If not, move on.

Testimonials

Does the website include testimonials? Glowing recommendations from credible sources usually mean you are on the right track.

Work samples

Does the website include work samples? Client confidentiality means copywriters are sometimes unable to showcase their best work online. However, there should still be plenty there to inspire you.

Writing experience

Is there evidence of professional writing? Traditional copywriters are not journalists or bloggers – they can deliver creative copy across a wide range of mediums for diverse sectors and audiences.

Experience in your sector

The right copywriter for you is likely to have samples in their offline portfolio closely matching your requirements. If you can’t find what you’re looking for in the copywriter’s online portfolio - just ask!

Fee rate and structure

Has the copywriter given you upfront information on fee rate and structure? A true professional will not waste your time if you cannot afford the fee.

Instinct

What feeling does the copywriter give you? You must feel comfortable and confident that they can deliver on your project, so always follow your instinct.

You should now be armed with all the knowledge you need in your search for a freelance copywriter.

If you think you have already found the right writer then go ahead and take the last step – click here.