A recent brief from a luxury bed client prompted me to recall my years of copywriting for luxury brands in Dubai.
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Along with the ongoing health and humanitarian crisis, the coronavirus pandemic continues to be an exceptionally difficult time for business owners.
The coronavirus lockdown has given many business owners more space and time to focus on their outbound marketing activity, such as writing better emails and e-newsletters.
Since the beginning of the lockdown, in line with government regulations and recommendations, I have continued delivering my copywriting services to regular clients and new clients alike.
Is what you are saying clear? Is it consistent? Or does it have a cacophony of voices because different people from your organisation have written the text?
A flash of light. A spark of inspiration. Creative ideas spring forth from the unconscious mind, instantly filling you with energy, drive and excitement.
If you are searching for a freelance copywriter in today’s online jungle and feeling a little lost, here are some pointers to help you find your way.
I’ll keep this brief.
You should not have to worry about how to brief a copywriter because a good copywriter ...