My Projects

Many copywriting briefs come with non-disclosure agreements.
From time to time, though, my clients are happy for me to showcase my work online.
Here’s a snapshot.

Ambient campaign for Ford

Automotive Copywriting

When I worked for Y&R, Dubai, I had the privilege of writing for a car brand that touches the lives of people in every corner of the planet – Ford.

I was privileged to work on a campaign that marked Ford’s 100-year anniversary at the Dubai Motor Show.

As the biggest automobile show in the Middle East, the automotive industry pulls out all the stops to create the biggest impact possible.

Ford had more than 20 cars and trucks to showcase.

The challenge was creating a seamless concept that worked across Ford’s three car brands – Ford, Lincoln and Mercury.