You've had your head buried in business as usual for as long as you can remember.

You suddenly muse on the fact you haven't done anything on your business blog for months.

Heck, maybe it's been a year or more - because you've been so busy.

Anyway, you randomly decide to check your Google rankings. 


There it is.

Your Google rankings dropped.

Be unique. Be different. Believe in the big idea.

This is how to create stylish marketing like a don! 


When Google’s latest algorithm, Hummingbird, was released last year, many a business owner had a flap.

Just when they thought they had the online world cracked, the environment changed.



All copywriters can make a noise. The trick is finding one who loves to listen.

A good copywriter will make you feel heard and understood.

A good copywriter can work wonders for your brand.

A good copywriter is the only kind of copywriter you should be working with. 

If you’re looking for an effective freelance copywriter, be mindful of one thing: that they have both their right brain (creative) and left brain (commercial) in gear.

How can you be sure of this? Skim over the blurb on their homepage then go straight to their online portfolio. The work should speak for itself.

If you are developing a new brand, take a tip from Johnny Depp.

While developing his character, Tonto, for ‘The Lone Ranger,’ he drew inspiration from a painting he found online of a Native American warrior ...

It’s very simple. If you’ve hired a bad content writer, your content will be bad. If your content is bad, there will be signs. Not only will you not have a smile on your face, you will also be suffering from one or more of the following.

I recently worked with Compassion in World Farming to develop a campaign focusing on the life and needs of farm animals.

Aimed at decision makers in government, NGOs and IGOs, the campaign has an important goal: To take even the most 'scientifically minded' of our target audience on an emotional journey into the life and needs of individual farm animals – and to leave an indelible impression.

Everyone loves a good quote, and just like this famous quote from the American Revolution: ‘A woman’s work is never done,’ a Content Management Systems is never done either. Or, at least, it shouldn’t be.

Copywriting for the fashion and beauty sector can be a joy – especially when you get to work with great clients like Rock-a-Bye Rosie.

As designers of fashion-forward maternity and non-maternity special occasion dresses, the Rock-a-Rosie team gave me complete creative freedom when they briefed me to write their blog - more or less.

Does your email marketing strategy consist of sending out mass emails? The kind you yourself delete the very second they land in your inbox?

It’s astonishing how many businesses still send emails en masse when it’s a well-known fact this is a sure way to lose the love of your ideal people … FAST!


You’re considering writing your own online content. You have great ideas, the gift of the gab, a whole lot of passion, a great command of the English language, and you know your subject. So there’s no reason why you shouldn’t write, right? Right – all you need to do now is find your voice.

As most websites are a continuous work-in-progress, with constant updating, there's always room for improvement when it comes to your website content. However, you know you have a true SEO SOS situation on your hands when your website has lost its way in two fundamental areas: find-ability and read-ability.

I'll get straight to the point. Effective content marketing can generate more traffic and leads at a lower cost than all your other marketing channels put together if - and I mean if - your copywriting has va va voom. Allow me to explain ...

To keep your brand in great shape and attract a decent following, hire a professional copywriter to write your content.

Make no mistake, there is content and there is quality content, and professional copywriters can help ensure only the latter is featured on your site.

If you are considering hiring a non-professional to write your content for a nominal fee, good luck to you. Chances are your brand will become out of shape fast, attracting few, if any, followers.

A flash of light. A spark of inspiration. Creative ideas spring forth from the unconscious mind, instantly filling you with energy, drive and excitement.

It's a good place to be. Especially since creative ideas for marketing your product or service are available on tap. You just need to give your unconscious a helping hand.

Privyet! I was asked to research and prepare, on behalf of one of the world's largest suppliers to the global agricultural industry, a briefing note on food security and sustainable agriculture for the St. Petersburg International Economic Forum.

I recently helped Compassion in World Farming (CIWF) to develop their sustainability reports. As the world's leading specialist organisation for farm animal welfare, CIWF continues to lead the global debate on finding humane, sustainable ways to feed the world more efficiently and fairly.

The reports, written by leading environmental scientists, investigate the links between factory farming, water use, climate change, disease, antibiotic resistance and environmental damage.

If you are searching for a freelance copywriter in today’s online jungle and feeling a little lost, here are some pointers to help you find your way.

Inspired by Robert W Bly’s The Copywriter’s Handbook, this brief eight-step guide should lead you out of the wilderness and to the right writer who will ensure that your all important message is anything but lost.

I recently had the privilege of working with Liz Russell, a rural entrepreneur well-acquainted with sustainable success. As Managing Director of Lancashire-based EnviroSytems, Liz is highly productive indeed when it comes to developing innovative organic products and solutions in agriculture and helping farmers to make the most of their assets: their animals and their land.

ITV's portrayal of retail entrepreneur, Harry Selfridge, is a must-see show for all business owners. Mr Selfridge's drive and charisma ooze off the screen. The way he is depicted revolutionizing shopping and the customer experience is captivating.

It's a sweeping, theatrical, fast-moving spectacle, where one man takes his store, his brand and his vision from success to success. What business owner could resist?


You should not have to worry about how to brief a copywriter because a good copywriter will successfully guide you through the process – and they will know precisely how to focus the brief to achieve the results you want.

Is what you are saying clear? Is it consistent? Or does it have a cacophony of voices because different people from your organisation have written the text?

If your communications are crying out for one strong voice that can press all the right buttons in all the right places, you could benefit from a Tone of Voice Consultation.

SEO copywriting is not cramming your site with keywords and trying to manipulate search engines.

While keywords remain a vital thread in the rich tapestry of SEO, captivating content and attracting natural links to your site are what brings results in today's fiercely competitive online environment.

I've known Vicki for over 10 years. She is an extremely talented and adaptable writer. She’s always been a pleasure to deal with, and I'd have no hesitation in recommending her to anyone.

Phil Cookson, Director, Creative Resource